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Sebuah buku telah terbit dengan fokus bagaimana blogging mengubah bisnis di dunia. Wartawan BBC Rhodd Sharp dan Chris Vallan berbincang dengan penulis buku “The New Influencers”, Paul GillinAnda bisa mendengarkan dengan mengklik wawancara Paul Gillin.Paul Gillin sendiri merupakan tokoh terkenal dalam penulisan pengaruh IT terhadap bisnis.Blogging katanya sudah menjadi fenomena dunia sehingga dimanapun bisnis berpengaruh maka blog menjadi sebuah kebutuhan. Blogging merupakan alat bisnis dan marketing. Dengan kecenderungan pembaca koran semakin menurun, maka blogging menjadi bagian penting dalam bisnis saat ini.

“Messaging is history. The new world of marketing is all aboutengagement. It’s about creating conversations with customers thatbuild long-term relationships and deliver value on both sides.Marketers need to become content providers.” – Paul Gillin, author,”The New Influencers”