Sejumlah saran dari mantan jurnalis BBC  Michelle Betz mengenai penulisan untuk broadcasting atau penyiaran.

General rules:

  • Don’t try to tell the whole story
  • Be specific and use concrete terms
  • Focus on one thing at a time
  • Write conversational English
  • Write factually and accurately
  • Write in the active voice
  • Write a beginning, a middle and an end
  • Start strong
  • Simplify

Do

    • Tell stories in a LOGICAL order.
    • Write as you talk and talk as you write. (Keep sentences short. If you have a long sentence, follow it up with a short one)
    • One thought per sentence. Just one!
    • Use the PRESENT tense.
    • Use the ACTIVE voice.
    • Paint pictures with your words. (Let the viewer make the conclusion – you tell/describe what’s going on.)
    • Describe people, don’t label them. (Tell exactly what they do as opposed to using their official title.)
    • Use verbs as adjectives. (eg. If you say “he struts or saunters…” you’re giving a picture without using an adjective.)
    • Treasure small words.

Don’t

      • Make freight trains. (Don’t pile up adjectives)
      • Use acronyms.
      • Stop at danger words like “who” and ‘which”.
      • Say what you don’t need. Be direct.
      • Use clichés.
      • Use jargon.
      • Use vague language. Be specific.
      • Use synonyms or elegant variations.
      • Use numbers. If you have to use them, write them out in your script and round them off.

Sumber: http://ijnet.org/stories/broadcast-writing-tips